CAMPAIGN WORK

All About You

Everyone has their preferred way of doing things, especially when it comes to money. Bank of America understands this, which is why they offer personalized solutions to meet clients where they are in life. When crafting the copy for this campaign, I ensured each line communicated the idea of personalized solutions for personal goals. Whether clients are new business owners or aspiring globetrotters, the goal of this campaign was to show them that they can take on their finances knowing they have a plan in place that is all about them.

Abbey Levinson (CW), Sawyer Tucker (AD), Shawn Darst (ACD), Jillian Dorrestein (ACD), Kimberly Hansen (CD)

Take Note

Between biology, economics and statistics, money shouldn't be another topic students spend hours studying. The path to financial independence can feel overwhelming, which is why Bank of America makes it simple. As a one-stop resource for all things finances, students will have everything they need to get set for success. For this campaign, we focused on quick, attention-grabbing headlines that highlight key account benefits, so students can easily take note of everything Bank of America has to offer. 

Abbey Levinson (CW), Jessica Chiao (AD),  Jacob Simpson (DD), Kimberly Hansen (CD)